Australian shoppers are being warned about a growing trend known as “skimpflation,” where products keep the same price but quietly change their ingredients.

Many consumers say their favourite foods no longer taste the same because manufacturers are replacing premium ingredients with cheaper alternatives to cut costs.

Unlike shrinkflation, where product sizes become smaller, skimpflation reduces quality while keeping the packaging almost unchanged.

Consumer experts say recipe changes can affect flavour, texture, and even the nutritional value of everyday grocery items.

Shoppers are being encouraged to read ingredient lists and compare labels when buying familiar products.

As living costs continue to rise, experts say skimpflation is becoming another hidden cost that many Australian families may not immediately notice.