The first-ever Media Fest organized by the Sri Lanka-India Media Friendship Association (SLIMFA) was officially inaugurated at Taj Samudra, Colombo.

The event was launched by Acting High Commissioner of India to Sri Lanka, Dr. Satyanjal Pandey, and Sri Lanka’s Minister of Mass Media and Health, Dr. Nalinda Jayatissa.

Held under the theme ‘Navigating the New Media Landscape Together’, the two-day festival aims to explore emerging media trends such as artificial intelligence in journalism, mobile journalism, content monetisation, misinformation, and content creation.

The Fest features keynote addresses, expert panels, and networking sessions with leading media professionals from both India and Sri Lanka. Notable speakers include Palki Sharma of Firstpost, Siddhant Sibal of WION, Shailesh Shekhar of India Today, and L.V. Krishnan of TAM Media Research.

SLIMFA, launched in May 2024, is a platform designed to strengthen media collaboration and foster closer ties between the media industries of Sri Lanka and India.