Sri Lanka secured three prestigious accolades at the 40th Seoul International Travel Fair (SITF 2025), further solidifying its appeal as a top cultural and tourism destination for Korean travelers.
The Sri Lanka Tourism Promotion Bureau (SLTPB) was awarded the Best Booth PR Award for effective media and public engagement, the Best Booth Design Award for its creative display of traditional art and architecture, and the Best Performance Award for its captivating live cultural presentations.
The Sri Lankan pavilion highlighted intricate Embekke wood carvings and showcased vibrant traditional dance performances, drawing considerable attention from visitors.
Hosted by the Korea World Travel Fair (KOTFA), SITF is regarded as one of Asia’s premier travel exhibitions, attracting global tourism stakeholders each year.
