Australian citrus growers are optimistic about the 2025 season following several difficult years marked by harsh weather, labour shortages, and low yields.
In Moora, Western Australia, Moora Citrus— the state’s largest citrus producer—is expecting a harvest of 10,000 tonnes across three orchards. CEO Shane Kay noted that 2024 yields were lower than average but that current weather conditions are ideal for ripening oranges.
Warm autumn days paired with cold nights help citrus fruit develop the desired orange colour. Despite colour having no effect on taste, fruit appearance significantly influences pricing, with blemish-free produce fetching higher prices on domestic and export markets. Citrus Australia CEO Nathan Hancock highlighted that fruit quality and size this season are strong, with projections suggesting that Australia could break its 2019 citrus export record of 304,000 tonnes.
China, Japan, Thailand, the U.S., and Canada remain key markets, with total citrus exports in 2024 reaching 280,000 tonnes worth $590 million. However, growers still face high wage costs and seek ways to boost efficiency. Moora Citrus is trialling protective netting to reduce wind damage and water use, which could offer long-term benefits despite initial costs.
