Coles has launched a major upgrade to its Flybuys rewards program, giving shoppers more ways to save at the checkout.
Customers can now redeem up to 20,000 Flybuys points for $100 off a single in-store shop, replacing the previous $10 redemption limit.
The new “Pay with Points” system offers flexible redemption options ranging from $10 to $100, depending on a member’s points balance.
Coles says the change is designed to help Australians reduce the cost of their weekly grocery bill and make rewards easier to use.
The enhanced rewards will also be available at selected Liquorland stores from August 19, expanding the benefits for Flybuys members.
The move is seen as a direct challenge to Woolworths’ Everyday Rewards program as Australia’s supermarket loyalty battle intensifies.
