Australia’s major betting companies are defending their use of customer inducements as they face growing pressure from a federal gambling reform inquiry.

Industry leaders including Sportsbet and Tabcorp appeared before a Senate inquiry and rejected allegations that they encouraged harmful gambling behaviour.

The companies argued that stronger regulations must be carefully designed to avoid pushing consumers towards illegal offshore betting platforms.

The inquiry is examining concerns over betting promotions, advertising and measures to reduce gambling harm across Australia.

Government reforms are facing pressure from opposition parties and independents who want tougher action on gambling advertising and inducements.

The debate continues as Australia considers major changes to the way the betting industry operates and protects vulnerable communities.