Brand Finance has revealed Australia’s most valuable and strongest brands for 2025.
bank has surpassed the supermarket giant Woolworths to claim the top spot, with a brand value of $15.7 billion.
This shift comes after a year marked by economic pressures, industry changes, and various challenges faced by businesses.
The ranking reflects how brands have adapted and navigated through difficult circumstances in the past year.
Woolworths, despite its strong presence, was overtaken by the bank in terms of brand value due to evolving market dynamics.
The announcement highlights the growing influence of financial institutions in Australia’s brand landscape.
